Wildlife Conservation Society
Pentagram rebranded the Wildlife Conservation Society (WCS) and asked me to create a logo animation for the end of their videos. This would need to transition between images or footage to the actual logo itself.
Approach
I was inspired by the way the shapes of the new logo "fold" into one another, which ultimately created an abstract resemblance of a creature's eye staring out from the forest. As such, I created a pull back motion from the "eye" until the logo reveals itself.
Great Article about the rebrand: Less Wild is more Mild