STRAVA - Year in Sport
Since 2009, Strava has grown from an exercise-tracking app to a full blown community, replete with complex data and passionate users from across the globe. At the close of each year, Strava offers its users a chance to review their logged activity through Year in Sport, an experience driven solely by athlete data. In previous years, Strava had created both animated videos, and a static in-app experience to present the experience. This was the first year the team set out to create a fully data-driven animated experience within the Strava app, giving athletes an immersive personalized experience that could be easily shared across social channels.
Together with Manual I worked to create a brand experience around the proposition that ‘Athlete’s Don’t Quit.’ This narrative focused on the resilience of Strava athletes throughout a year of struggle, uncertainty, and ongoing obstacles.
Developing Year in Sport was a chance to elevate those stories of resilience and moments of true grit in a year where nothing seemed possible.
Graphics that change based on athletes data
Below you can see the entire sequence of the info graphic cards that athletes would see depending on their subscription type and performance. Each person got a unique animation that they could share on their own social media.
Making Of
Sometimes the creation of animations can be an art on its own. Here are some screenshots taken while building the graphics to be animated.
