A New MoMA
On June 15th, 2019 MoMA made a bold move to close its doors for about 5 months to add 40,000 square feet of gallery space. (Read More) MoMA opened again on October 18th, 2019 and together with TRIBORO, I worked on MoMA’s opening campaign that celebrates some of wise words from well-known artists.
Ask
Bring the posters designed by TRIBORO to life for digital displays and social media.
Approach
I animated the quotes respecting MoMA’s animation language. I applied “visual intonation” to the quotes so they grab your attention when they move and allow for easier reading.
City Ads
The campaign was visible all over New York City including the digital ad screens at bus stations, subways, and on the street.
NYC Subway Campaign Before Opening
NYC Subway Campaign After Opening
I also created animations to make the email communication extra clear.
