Google - Color Theory
“Color is like cooking: The cook puts in more or less salt, that’s the difference!” - Josef Albers. Together with BUCK NY, we worked on deconstructing color theory for Google’s Material Design.
Approach
We embraced simplicity to highlight the true hero in this spot: Color… and more specifically, Material Design’s well thought-out approach to it. Between psychedelic tunnels and big, bold color fields, we set out to make a spot Josef Albers might be proud of.
Credits
Directed By: Buck
Executive Producer: Anne Skopas
Executive Creative Director: Orion Tait
Associate Creative Director: Ben Langsfeld,
Daniel Oeffinger
Producer: Ann Seymour
Design: Nicolo Bianchino, Stephen Kelleher, Ben Langsfeld
Daniel Oeffinger
Animation: Sander van Dijk, Nicolo Bianchino, Aaron Kemnitzer
Justin Lawes, Daniel Oeffinger
Development: Sander van Dijk, Justin Fines, Yker Moreno
Original Music Sound Design & Mix: Antfood