Headspace
For the holiday season, Headspace wanted to do something special for their highly-followed Instagram channel.
Brief
Bring fun, design concepts to life with animation for Instagram.
Solution
Since the holidays were a busy time for the design team at Headspace, I took some pie... I mean work off their plate by delivering two animations for their social media campaign.
Approach
Headspace provided the basic designs and some of the creative direction for both holiday concepts. Due to the busy holiday schedules, we planned everything out in one meeting.
Design Frames provided by Headspace
I drafted a quick version of each of the animations and send it in for review to ensure I was on the right track. After I got the approval to move forward, I ended up adding another layer of detail to give the characters personality and provide viewers with a little holiday cheer.