IBM - Datagrams

For the 2013 US Open Tennis tournament, IBM and Ogilvy & Mather invited BUCK out to Arthur Ashe Stadium to create live video animations. These were created by using data from the tournament and all delivered via Instagram.

Toolkit

My role in this project was building a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded to Instagram in minutes.

Social Media

We created 44 different videos for the project. Here are two of them.

My Role

Animation & Technical Director

Credits

Directed by: Buck
Executive Producer: Anne Skopas
Executive Creative Director: Orion Tait

Associate Creative Directors: Yker Moreno, Ben Langsfeld

Producer: Katie Boote

Design: Yker Moreno, Ben Langsfeld, Stephen Kelleher, Freddy Arenas, JJ Walker

Technical Director: Sander van Dijk

Animation Director: Jose Fuentes
Animation: Sander van Dijk, Jose Fuentes, Chris Phillips, Kyle Strope, Gareth O'Brien, Chad Colby, Marcin Zeglinski

Original Music & Sound Design for case study: Cypher Audio 
Music for live Datagrams: Jingle Punks